Hosted by DIR and TASSCC

As the social media phenomena continues to explode, some organizations have realized immediate success utilizing tools like Facebook, YouTube, Twitter, podcasting, blogs, and more.  These channels can offer relatively inexpensive outlets for expanding outreach efforts, organizational awareness, and even search engine optimization (SEO). 

Others have adopted a "wait and see" position until they can establish the necessary policies, management buy-in, resource planning, and technical support.  Organizations not utilizing social media face growing pressures as their constituents, both consumers and employees, often expect and demand communication along these channels. 

Join us at this half-day briefing to explore issues surrounding social media. Topics will include policies, accessibility, technology, measuring results, as well as the viewpoints from different sectors.

AGENDA

Topics moderated by John Gillis of First Order Consulting

Developing a Coordinated Strategy for Social Media

·         Julia Gregory, Texas Parks and Wildlife Department

Integrating Video with a Social Media Strategy

·         Scott Rehling, Lava Studios

Perspectives on Social Media (Panel Discussion)

·         Government/Public Sector

o        Jon Lee, Texas Department of Information Resources

o        Julia Gregory, Texas Parks and Wildlife Department

·         Private Sector/Non-Profit

o        Sanjay Nasta, MicroAssist and E-Learning Council

o        Scott Rehling, Lava Studios

·         End User and Accessibility Advocate

o        Desiree Sturdevant, Knowbility and AIR Austin

·         Higher Education

o        Glenda Sims – The University of Texas at Austin

PROGRAM PARTNERS

This educational briefing is a collaborative effort supported by the following organizations

·         Texas Department of Information Resources

·         TASSCC

·         Texas Parks and Wildlife Department

·         MicroAssist

·         The E-Learning Council

·         First Order Consulting

·         The University of Texas at Austin

Registration & Logistics

Location

The Commons Learning Center, Lil Tex (Small Auditorium)
10100 Burnet Road, Austin, TX 78758
Southwest corner of Burnet Road and Braker Lane
The Commons is within the main complex of the J.J. Pickle Research Campus.

Enter via the Burnet Road entrance. (Braker Lane entrance is for employees only.)

Parking

You must obtain a parking permit at either of the guard gate entrances to the campus. Parking is available in the lots on the north and west sides of the building. Overflow parking is in the two lots on the east side of the building.

Registration

This event is free; however, pre-registration is required.

Information

If you have questions, please send an e-mail to IRM Education irm.education@dir.state.tx.us or contact DIR at 512-475-4700.

For special accommodation needs or other assistance, please provide at least one week advance notice to allow time to arrange an appropriate solution.

Refreshments

Refreshments will be provided compliments of the hosts.

Continuing Education

The event will provide 3 contact hours of general continuing education credit. (3 CPEs for Texas IRMs)